Art Direction , Design, Experiential Design
To celebrate the 2026 World Cup, we partnered with U.S. Soccer and Bank of America to transform a Venice Beach home into Soccer House: an immersive destination for fans beyond the stadium. Beginning with concept development and visual exploration, we created a comprehensive design system spanning environmental graphics, architectural moments, digital content, merchandise and experiential touchpoints. The result was a unified visual world built around community, storytelling and the culture of U.S. Soccer.
Rooted in the visual language of global football culture, the Soccer House design system blends bold editorial typography, match-day graphics, and archival storytelling. A modular system of oversized type, saturated color, and graphic repetition translates the energy from the pitch across every touchpoint, transforming the identity from a visual system into an immersive physical experience.
FROM SYSTEM TO SPACE
The identity came to life across every layer of the house— from wayfinding and large-scale graphics to interactive activations, retail, hospitality, digital content and photo moments.
Each touchpoint was designed as part of one connected experience, turning the home into a physical expression of U.S. Soccer culture.
