Art Direction , Design, Experiential Design
To celebrate the World Cup 2026 we partnered with U.S. Soccer House x Bank of America to create an immersive environment where fans could experience the excitement of the World Cup beyond the stadium. Beginning with concept development and visual exploration, we established a comprehensive system spanning environmental graphics, architectural moments, digital content, merchandise, and experiential touchpoints. The result was a unified visual language that translated the U.S. Soccer brand into a physical destination designed for community, storytelling, and celebration.
We transformed a Venice Beach home into an immersive space for USA soccer fans. The experience combined interactive activations, fan challenges, live programming, retail, hospitality, and shareable photo moments into a unified journey. A comprehensive environmental graphics system—including wayfinding, large-scale branding, digital content, signage, and storytelling touchpoints—created a cohesive visual language that guided guests through the space while celebrating the energy, dedication, and hisory of Team USA.
