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<channel>
	<title>MichaelJamesDarienzo</title>
	<link>https://michaeljamesdarienzo.com</link>
	<description>MichaelJamesDarienzo</description>
	<pubDate>Wed, 11 Sep 2024 04:30:58 +0000</pubDate>
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		<title>HomePage</title>
				
		<link>https://michaeljamesdarienzo.com/HomePage</link>

		<pubDate>Tue, 10 Sep 2024 04:25:26 +0000</pubDate>

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&#60;img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/efa7eeaec8e82314a052e785dc5d61ee2c559f539a23f49902e261708c89cf80/output-onlinegiftools.gif" data-mid="217802322" border="0"  src="https://freight.cargo.site/w/1000/i/efa7eeaec8e82314a052e785dc5d61ee2c559f539a23f49902e261708c89cf80/output-onlinegiftools.gif" /&#62;
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		<title>Work</title>
				
		<link>https://michaeljamesdarienzo.com/Work</link>

		<pubDate>Tue, 10 Sep 2024 04:23:56 +0000</pubDate>

		<dc:creator>MichaelJamesDarienzo</dc:creator>

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	MICHAEL JAMES DARIENZO
ART DIRECTOR &#124; DESIGN DIRECTORBuilding brand identities, visual systems, campaigns and experiences for some of the world's most recognizable brands.Let’s talk. (or pull up for some buckets)
bymichaeljames@gmail.com
@michaeljamesdarienzo &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;





	
&#60;img width="1500" height="1050" width_o="1500" height_o="1050" data-src="https://freight.cargo.site/t/original/i/6af8203547b3794cea4d72b062c206c190add1bfee8494c4a4cd81d4fbac9f6f/9d7116fc09381bSSSSS1ca1caf73ffb822d1b0e36f806-1500x1050-1.png" data-mid="250166853" border="0"  src="https://freight.cargo.site/w/1000/i/6af8203547b3794cea4d72b062c206c190add1bfee8494c4a4cd81d4fbac9f6f/9d7116fc09381bSSSSS1ca1caf73ffb822d1b0e36f806-1500x1050-1.png" /&#62;

	
01 US SOCCER HOUSE

Art direction and Experiential design for Team USA x Bank of America “Soccer House”
The work
	The Team
2026

︎

 








	
&#60;img width="1500" height="847" width_o="1500" height_o="847" data-src="https://freight.cargo.site/t/original/i/6a5edfb9dc7bb6c971fa8de9f349c224a5de68c1c1e0007c0e4773d1baa6a5c4/Pick_up_2.png" data-mid="217802390" border="0"  src="https://freight.cargo.site/w/1000/i/6a5edfb9dc7bb6c971fa8de9f349c224a5de68c1c1e0007c0e4773d1baa6a5c4/Pick_up_2.png" /&#62;

	
02 NBA X GOOGLE TIP OFF 2022

Art direction, type design, logo design and lead design for Google Pixel x NBA partnership.

The work
	The Springhill Company / Robot

2022


︎









	&#60;img width="946" height="570" width_o="946" height_o="570" data-src="https://freight.cargo.site/t/original/i/64cd65122cfad8dcdcfcec8ced61f09b3e5b086061f19984299b431d8ef85aab/Screenshot-2024-08-22-at-9.55.03AM.png" data-mid="217802451" border="0"  src="https://freight.cargo.site/w/946/i/64cd65122cfad8dcdcfcec8ced61f09b3e5b086061f19984299b431d8ef85aab/Screenshot-2024-08-22-at-9.55.03AM.png" /&#62;

	
03 UNINTERRUPTED X MLB

Illustration, art direction, and lead design for Uninterrupted x MLB’s “FAM JAM” activation.

The work
	The Springhill Company / Robot
2024

︎






	
&#60;img width="1096" height="744" width_o="1096" height_o="744" data-src="https://freight.cargo.site/t/original/i/4e3ec6666c2e054bf020627685e4af7a6b6c52d0bbd54af0422dca0075b8687f/Screenshot-2026-07-06-at-8.28.58PM.png" data-mid="250168834" border="0"  src="https://freight.cargo.site/w/1000/i/4e3ec6666c2e054bf020627685e4af7a6b6c52d0bbd54af0422dca0075b8687f/Screenshot-2026-07-06-at-8.28.58PM.png" /&#62;

	
04 NIKE
Art direction, Design, Experiential Design for Nike&#38;nbsp;

The work
	The Springhill Company / Robot
2024

︎










	
&#60;img width="2758" height="1546" width_o="2758" height_o="1546" data-src="https://freight.cargo.site/t/original/i/7bb9f5d996f402383b208d3b399a7a191369118ae4edf7d124a81652b8000c1d/Screenshot-2024-09-09-at-10.10.38PM.png" data-mid="217802484" border="0"  src="https://freight.cargo.site/w/1000/i/7bb9f5d996f402383b208d3b399a7a191369118ae4edf7d124a81652b8000c1d/Screenshot-2024-09-09-at-10.10.38PM.png" /&#62;

	
05 NBA X GOOGLE TIP OFF 2023

Art direction, type design, logo design and lead design for Google Pixel x NBA partnership.

The work
	The Springhill Company / Robot
2023

︎









	
&#60;img width="1594" height="1060" width_o="1594" height_o="1060" data-src="https://freight.cargo.site/t/original/i/e2382d4b88a9c6997082a26ba94775f047377a2d88c339c1f83f6c2e00c5d39c/Screenshot-2024-09-09-at-10.29.19PM.png" data-mid="217802745" border="0"  src="https://freight.cargo.site/w/1000/i/e2382d4b88a9c6997082a26ba94775f047377a2d88c339c1f83f6c2e00c5d39c/Screenshot-2024-09-09-at-10.29.19PM.png" /&#62;

	
06 WNBA X GOOGLE ALL STAR WEEKEND&#38;nbsp;

Art direction, illustration, type design and experiential design for Google Pixel’s “Wonders of the W” WNBA all star weekend activation.

The work
	The Springhill Company / Robot
2024

︎










	
&#60;img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/88b299171fa4b9f6e26e21b72c0fbb01a2da86b52f4188a25da1ea0d061dfce8/robot_r7.gif" data-mid="217802819" border="0"  src="https://freight.cargo.site/w/1000/i/88b299171fa4b9f6e26e21b72c0fbb01a2da86b52f4188a25da1ea0d061dfce8/robot_r7.gif" /&#62;

	
07 ROBOT REBRAND

Logo design, brand identity, visual language, and web design for internal agency rebrand.&#38;nbsp;

The work
	The Springhill Company /&#38;nbsp;Robot
2023

︎









	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/079e28286750a7166cf7ab0758d645b06a6a6c108f16773ac7f269575ee581be/HBCU_30_220214_02.png" data-mid="217802385" border="0"  src="https://freight.cargo.site/w/1000/i/079e28286750a7166cf7ab0758d645b06a6a6c108f16773ac7f269575ee581be/HBCU_30_220214_02.png" /&#62;

	
08 GOOGLE X HBCU

Art direction for Google Pixel x HBCU Classic campaign.

The work
	The Springhill Company / Robot
2022

︎






	
&#60;img width="500" height="375" width_o="500" height_o="375" data-src="https://freight.cargo.site/t/original/i/5a81c07a3effea033ecbc71b4b26929f522d2f2e1f12e748eff02be87241bd4f/YkRZ.gif" data-mid="217802880" border="0"  src="https://freight.cargo.site/w/500/i/5a81c07a3effea033ecbc71b4b26929f522d2f2e1f12e748eff02be87241bd4f/YkRZ.gif" /&#62;

	
09 NBA

Lead brand designer for The NBA’s internal creative team.
The work
	The National Basketball Association
2018-2020

︎










	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/360eb926edae7ee978d43206b637516da4ccc80dea769336b40227e62883a6c8/eyJidWNrZXQiOiJhcmVuYV9pbWFnZXMiLCJrZXkiOiIxOTE3NDE5Ny9vcmlnaW5hbF83NmY3M2U1MjdmZWMyN2U4MWIzMmZjYWUxOTg5ZDU2OS5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsid2lkdGgiOjIwMDAsImhlaWdodCI6MjAwMCwid2l0aG91dEVubGFyZ2VtZW50Ijp0cnVlfSw.PNG" data-mid="217803619" border="0"  src="https://freight.cargo.site/w/1000/i/360eb926edae7ee978d43206b637516da4ccc80dea769336b40227e62883a6c8/eyJidWNrZXQiOiJhcmVuYV9pbWFnZXMiLCJrZXkiOiIxOTE3NDE5Ny9vcmlnaW5hbF83NmY3M2U1MjdmZWMyN2U4MWIzMmZjYWUxOTg5ZDU2OS5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsid2lkdGgiOjIwMDAsImhlaWdodCI6MjAwMCwid2l0aG91dEVubGFyZ2VtZW50Ijp0cnVlfSw.PNG" /&#62;

	10 ILLUSTRATIONS X EXPERIMENTS

Ongoing personal projects, works in progress, and illustrations.

The work
	
Personal Project
Ongoing
︎


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	<item>
		<title>us soccer house</title>
				
		<link>https://michaeljamesdarienzo.com/us-soccer-house</link>

		<pubDate>Tue, 10 Sep 2024 04:19:42 +0000</pubDate>

		<dc:creator>MichaelJamesDarienzo</dc:creator>

		<guid isPermaLink="true">https://michaeljamesdarienzo.com/us-soccer-house</guid>

		<description>US Soccer House
Art Direction , Design, Experiential DesignTo celebrate the 2026 World Cup, we partnered with U.S. Soccer and Bank of America to transform a Venice Beach home into Soccer House: an immersive destination for fans beyond the stadium. Beginning with concept development and visual exploration, we created a comprehensive design system spanning environmental graphics, architectural moments, digital content, merchandise and experiential touchpoints. The result was a unified visual world built around community, storytelling and the culture of U.S. Soccer.






Rooted in the visual language of global football culture, the Soccer House design system blends bold editorial typography, match-day graphics, and archival storytelling. A modular system of oversized type, saturated color, and graphic repetition translates the energy from the pitch across every touchpoint, transforming the identity from a visual system into an immersive physical experience.

&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/4f5cdec43c11b80ffb9115e8977e5fe9b94ebcc8f96c8dac9412b86ef8fb6421/Untitled-presentation.jpg" data-mid="252555053" border="0"  src="https://freight.cargo.site/w/960/i/4f5cdec43c11b80ffb9115e8977e5fe9b94ebcc8f96c8dac9412b86ef8fb6421/Untitled-presentation.jpg" /&#62;
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FROM SYSTEM TO SPACE
The identity came to life across every layer of the house— from wayfinding and large-scale graphics to interactive activations, retail, hospitality, digital content and photo moments. 
Each touchpoint was designed as part of one connected experience, turning the home into a physical expression of U.S. Soccer culture.
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		<title>NTWRK</title>
				
		<link>https://michaeljamesdarienzo.com/NTWRK-1</link>

		<pubDate>Wed, 11 Sep 2024 04:30:58 +0000</pubDate>

		<dc:creator>MichaelJamesDarienzo</dc:creator>

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	NIKE : Nike x Lebron x EYBL Scholastic
	Chosen Champions











	

Agency: The Robot CoEP: Collin Bean
CD: Justin JooDesign Team: Mia Lee, Michael James Darienzo


	Nike set out to reimagine LeBron James' annual Chosen 1's Invitational as a defining moment for the next generation of basketball talent. Inspired by Las Vegas as the stage where future stars are discovered, we developed the event's art direction, visual identity, and environmental design system to create an elevated, high-energy experience. Through immersive branding and campus-wide graphics, we helped establish Chosen 1's as a must-attend tournament while creating a memorable experience for athletes, coaches, and fans.












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We transformed The Dolby Live Arena for our 3 day all-in Invitiational.
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HIGH-PRESSURE HIGHLIGHT REELSEvery player was given pro treatment with their very own highlight reels that would play throughout the live broadcast of each match-up. 
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NIKE : Nike x Lebron&#38;nbsp;
	The Art Of Training











	

Agency: The Robot CoEP: Collin BeanECD: Matt Comer
CD: Justin JooDesign Team: Mia Lee, Michael James Darienzo


	&#38;nbsp;The Art of Training—an immersive experience celebrating the launch of the of Lebron’s TR1 training shoe and Beats Pill during Art basel. Our team developed the art direction and environmental design, transforming LeBron's training philosophy into day and night dynamic brand experience that blended sport, art, music, and community. From HOXXOH's custom exterior mural to immersive LED installations and spatial graphics throughout the space, every design element worked together to create a bold and memorable experience in Miami's Wynwood Arts District.









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&#60;img width="2040" height="1080" width_o="2040" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec953ab388b6024153cb97a9e8a319804bdd2070bfb54a9def808fdfa218da23/Screenshot-2026-07-06-at-9.14.45PM.png" data-mid="250169291" border="0"  src="https://freight.cargo.site/w/1000/i/ec953ab388b6024153cb97a9e8a319804bdd2070bfb54a9def808fdfa218da23/Screenshot-2026-07-06-at-9.14.45PM.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>BUILT DIFFERENT </title>
				
		<link>https://michaeljamesdarienzo.com/BUILT-DIFFERENT</link>

		<pubDate>Tue, 10 Sep 2024 19:43:13 +0000</pubDate>

		<dc:creator>MichaelJamesDarienzo</dc:creator>

		<guid isPermaLink="true">https://michaeljamesdarienzo.com/BUILT-DIFFERENT</guid>

		<description>


	NBA x Google “Project Built Different”


	Art Direction x Design
DOC 234—34/2





	
ECD: Adrian FloresCD: Justin Joo, Alberto ChapaSenior AD: Michael James DarienzoCreative Team: Asia Irvin, 
Sammy GoldProducer: Cary LueckeDirector: Tony Yacenda (Smuggler)



	
For the 23/24 NBA season we were tasked with making Pixel’s “The Only Phone Engineered By Google” tagline relevant to hoops fans. We came up with the thought of ‘Built Different’, tying the phone’s next level performance to your fav hoops stars otherworldly abilities.We tapped every athletes favorite comedian, Druski, and had him use his Pixel to live out every fans dream: making 
the league.The campaign kicked off with a series of social stunts the week before tip off, then a national TVC campaign plus social,content, and bringing an experiential activation “The Pixel Combine” to NBA ASW.















&#60;img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/27667ab3d4b5feee90296b34fb3d58cb5a04380fe9664faefc08eb02809830b8/IG_Slide1-1.jpg" data-mid="217854790" border="0"  src="https://freight.cargo.site/w/1000/i/27667ab3d4b5feee90296b34fb3d58cb5a04380fe9664faefc08eb02809830b8/IG_Slide1-1.jpg" /&#62;
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&#60;img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/2dde31693e92036e310354d1882352d7343b946a9a55af18c629857b253ba582/Taylor1_1-Thumbnail.jpg" data-mid="217854793" border="0"  src="https://freight.cargo.site/w/1000/i/2dde31693e92036e310354d1882352d7343b946a9a55af18c629857b253ba582/Taylor1_1-Thumbnail.jpg" /&#62;
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&#60;img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/bd9db6de53f6747c01c27c68d949605779e2cc5c359511f02c9fdbfa10bb88d3/IG_Slide1.jpg" data-mid="217854799" border="0"  src="https://freight.cargo.site/w/1000/i/bd9db6de53f6747c01c27c68d949605779e2cc5c359511f02c9fdbfa10bb88d3/IG_Slide1.jpg" /&#62;
&#60;img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/5437177e3a4bc150e4e0223a4b003c82ca2e1963b6c80756bcf1f852f2b65da5/IG_Slide1-2.jpg" data-mid="217854796" border="0"  src="https://freight.cargo.site/w/1000/i/5437177e3a4bc150e4e0223a4b003c82ca2e1963b6c80756bcf1f852f2b65da5/IG_Slide1-2.jpg" /&#62;









&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3bb383ea5fc93e0fba619b0037692debb7cb0b154a75a147dead92a275ed123/GF7NwHUWIAAhg8K.jpg" data-mid="217854986" border="0"  src="https://freight.cargo.site/w/1000/i/a3bb383ea5fc93e0fba619b0037692debb7cb0b154a75a147dead92a275ed123/GF7NwHUWIAAhg8K.jpg" /&#62;
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&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/ed7e287bfac468a965882ecc3843f081c524b493351eb7ad81183b6d00f52219/2024.Day1.GooglePixelCombine078.jpg" data-mid="217855152" border="0"  src="https://freight.cargo.site/w/1000/i/ed7e287bfac468a965882ecc3843f081c524b493351eb7ad81183b6d00f52219/2024.Day1.GooglePixelCombine078.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/a3b38d85ed7645c3a812190a4503d40654ea6476b3b7f78f75a3b9556d3a386f/2024.Day1.GooglePixelCombine004.jpg" data-mid="217855169" border="0"  src="https://freight.cargo.site/w/1000/i/a3b38d85ed7645c3a812190a4503d40654ea6476b3b7f78f75a3b9556d3a386f/2024.Day1.GooglePixelCombine004.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/618956fb811caba30b3982ba628c77f2a8e0fc2adba2287b456bb8347bbab966/2024.YACHTY.GooglePixelCombine141.jpg" data-mid="217855173" border="0"  src="https://freight.cargo.site/w/1000/i/618956fb811caba30b3982ba628c77f2a8e0fc2adba2287b456bb8347bbab966/2024.YACHTY.GooglePixelCombine141.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/a94bb00c56d07c562ed0ceb794b11daf1d33132221a0f70afb78ad0a212e220b/2024.Day1.GooglePixelCombine001.jpg" data-mid="217855171" border="0"  src="https://freight.cargo.site/w/1000/i/a94bb00c56d07c562ed0ceb794b11daf1d33132221a0f70afb78ad0a212e220b/2024.Day1.GooglePixelCombine001.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>UN MLB FAM JAM</title>
				
		<link>https://michaeljamesdarienzo.com/UN-MLB-FAM-JAM</link>

		<pubDate>Tue, 10 Sep 2024 18:55:15 +0000</pubDate>

		<dc:creator>MichaelJamesDarienzo</dc:creator>

		<guid isPermaLink="true">https://michaeljamesdarienzo.com/UN-MLB-FAM-JAM</guid>

		<description>


	Uninterrupted x MLB “Fam Jam”

&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/f5413ba2783178c49260dcd6d74227e7681d5ae036f8c73006bda4329a93a123/Snapinsta.app_video_An_iqHCsRcR6lGRkOGZLm5MMJ0SGKvnz2QEhLiI0zpmmS5xDBA_0leRY90M1lpSflfEOB8hFCH_T02Tw0k3hB3zk-ezgif.com-video-to-gif-converter.gif" data-mid="217838586" border="0"  src="https://freight.cargo.site/w/600/i/f5413ba2783178c49260dcd6d74227e7681d5ae036f8c73006bda4329a93a123/Snapinsta.app_video_An_iqHCsRcR6lGRkOGZLm5MMJ0SGKvnz2QEhLiI0zpmmS5xDBA_0leRY90M1lpSflfEOB8hFCH_T02Tw0k3hB3zk-ezgif.com-video-to-gif-converter.gif" /&#62;
	Illustration x Art Direction x Design
DOC 234—34/2&#60;img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/74522e900d5a8f866de7bc7c20f475ab7b124a3f509e4574c72ddb9907ce10f3/Snapinsta.app_video_An8VzIyqUzESzk9GMw9c_xZbMp_vJtdHUmA5kHpAEl49X8zdK5ovxwapWWTuh1Owg0lbiiAqXmKXyv6ajbjEpJ8V-ezgif.com-video-to-gif-converter.gif" data-mid="217838591" border="0"  src="https://freight.cargo.site/w/600/i/74522e900d5a8f866de7bc7c20f475ab7b124a3f509e4574c72ddb9907ce10f3/Snapinsta.app_video_An8VzIyqUzESzk9GMw9c_xZbMp_vJtdHUmA5kHpAEl49X8zdK5ovxwapWWTuh1Owg0lbiiAqXmKXyv6ajbjEpJ8V-ezgif.com-video-to-gif-converter.gif" /&#62;


	
Lead Designer / Illustrator: Michael James Darienzo

UNINTERRUPTED: Alex Medina


	‘BARNSTORM BIRMINGHAM,’ a Juneteenth
 celebration at Rickwood Field centered around “Fam Jam”, a 
celebrity softball game,&#38;nbsp; launched by former All-Star pitcher CC Sabathia and UNINTERRUPTED co-founder Maverick Carter.&#38;nbsp;We were tasked with developing a complete visual refresh for “Fam Jam” that would live within the UNINTERRUPTED ecosystem. To bring Fam Jam to life, I used hand drawn illustrations 
and a custom hand drawn font that drew inspiration from the barnstorming era of baseball in the ‘40s &#38;amp; ‘50s.
These assets were then applied throught Rickwood Field and displayed across signage, jerseys, jumbotron and broadcast gfx, and social content.





&#60;img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8c3637d76db7c2097a641b0d0c12ab6cbcb97df3b1f947b7dc4c4994a2d130b9/fam_illooooo.png" data-mid="217839675" border="0"  src="https://freight.cargo.site/w/1000/i/8c3637d76db7c2097a641b0d0c12ab6cbcb97df3b1f947b7dc4c4994a2d130b9/fam_illooooo.png" /&#62;
&#60;img width="2234" height="1594" width_o="2234" height_o="1594" data-src="https://freight.cargo.site/t/original/i/df08a04653fd64c2a639451c9772365debcecebd82e52303e279dd3bdc2d1094/fam3Screenshot-2024-09-10-at-12.28.16PM.gif" data-mid="217839811" border="0"  src="https://freight.cargo.site/w/1000/i/df08a04653fd64c2a639451c9772365debcecebd82e52303e279dd3bdc2d1094/fam3Screenshot-2024-09-10-at-12.28.16PM.gif" /&#62;
&#60;img width="2234" height="1594" width_o="2234" height_o="1594" data-src="https://freight.cargo.site/t/original/i/b5c71557dabf0c61ac7a1d55a44aba03014ffc7556d512d042f33bce5212ca02/fam222Screenshot-2024-09-10-at-12.28.16PM.gif" data-mid="217839805" border="0"  src="https://freight.cargo.site/w/1000/i/b5c71557dabf0c61ac7a1d55a44aba03014ffc7556d512d042f33bce5212ca02/fam222Screenshot-2024-09-10-at-12.28.16PM.gif" /&#62;
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&#60;img width="530" height="314" width_o="530" height_o="314" data-src="https://freight.cargo.site/t/original/i/4f5282fbd9552db0a677b6821cd9bfa1f9d60dcd4dd466ca9dbaf0e2085f7a49/Screenshot-2024-08-22-at-10.22.58AM.png" data-mid="217839918" border="0"  src="https://freight.cargo.site/w/530/i/4f5282fbd9552db0a677b6821cd9bfa1f9d60dcd4dd466ca9dbaf0e2085f7a49/Screenshot-2024-08-22-at-10.22.58AM.png" /&#62;
&#60;img width="528" height="322" width_o="528" height_o="322" data-src="https://freight.cargo.site/t/original/i/971b9fd2352522915c08650f353dc26b3304f9421e875a21822b2771a0a8bf1d/Screenshot-2024-08-22-at-10.22.32AM.png" data-mid="217839916" border="0"  src="https://freight.cargo.site/w/528/i/971b9fd2352522915c08650f353dc26b3304f9421e875a21822b2771a0a8bf1d/Screenshot-2024-08-22-at-10.22.32AM.png" /&#62;
&#60;img width="526" height="314" width_o="526" height_o="314" data-src="https://freight.cargo.site/t/original/i/b3c61a27903c0564325cc1be84adb7504c03b8ec30b496f959e1a0841496ce9e/Screenshot-2024-08-22-at-10.22.42AM.png" data-mid="217839913" border="0"  src="https://freight.cargo.site/w/526/i/b3c61a27903c0564325cc1be84adb7504c03b8ec30b496f959e1a0841496ce9e/Screenshot-2024-08-22-at-10.22.42AM.png" /&#62;
&#60;img width="492" height="616" width_o="492" height_o="616" data-src="https://freight.cargo.site/t/original/i/4993ce5d0b26b52c5df55a98f13a7d07c9cbacd987e66fe670a64cc82929b1fe/Screenshot-2024-09-10-at-12.35.43PM.png" data-mid="217839960" border="0"  src="https://freight.cargo.site/w/492/i/4993ce5d0b26b52c5df55a98f13a7d07c9cbacd987e66fe670a64cc82929b1fe/Screenshot-2024-09-10-at-12.35.43PM.png" /&#62;
&#60;img width="496" height="622" width_o="496" height_o="622" data-src="https://freight.cargo.site/t/original/i/72ef5a8cce5ce2f03f4ffaf9dc5456b07075733ae2968cd9daa21bf3ab3fb76a/Screenshot-2024-09-10-at-12.35.58PM.png" data-mid="217839963" border="0"  src="https://freight.cargo.site/w/496/i/72ef5a8cce5ce2f03f4ffaf9dc5456b07075733ae2968cd9daa21bf3ab3fb76a/Screenshot-2024-09-10-at-12.35.58PM.png" /&#62;
&#60;img width="1270" height="1578" width_o="1270" height_o="1578" data-src="https://freight.cargo.site/t/original/i/87e4bd19ae90a5fddd3b2b22e26c2ff8c65646ad26f1b9ede90c271a6cc078fd/Screenshot-2024-08-22-at-10.58.45AM.png" data-mid="217839953" border="0"  src="https://freight.cargo.site/w/1000/i/87e4bd19ae90a5fddd3b2b22e26c2ff8c65646ad26f1b9ede90c271a6cc078fd/Screenshot-2024-08-22-at-10.58.45AM.png" /&#62;




</description>
		
	</item>
		
		
	<item>
		<title>NBA PICKUP 22</title>
				
		<link>https://michaeljamesdarienzo.com/NBA-PICKUP-22</link>

		<pubDate>Tue, 10 Sep 2024 04:23:55 +0000</pubDate>

		<dc:creator>MichaelJamesDarienzo</dc:creator>

		<guid isPermaLink="true">https://michaeljamesdarienzo.com/NBA-PICKUP-22</guid>

		<description>


	NBA X GOOGLE “THE PICK UP”&#38;nbsp;
	Art Direction x Design



	
VP of Creative: Adrian Flores
ACD: Alberto Chapa
ACD Copy: James Henderson
Senior AD: Michael Darienzo
AD: Asia Irvin
Production: Anyonous Content
Director: Daps
Edit: Work Editorial
Editor: Biff Butler


	A humble neighborhood shoot around becomes the greatest pick up game of all time thanks to the star-studded Team Pixel we brought together. It's a love letter to basketball at its purest form, written with respect for the NBA's greatest moments.To launch the campaign we delivered a season long flood of TVCs, experiential, content and influencer engagement efforts. Working off the insight that 99% of NBA fans never make it to an actual NBA game, we landed on the strategy of “Pixel is the plug to the game you love” and then built the whole campaign around creating access to Team Pixel, our roster of NBA &#38;amp; WNBA players, commentators and creators.


We extended our Anthem spot by bringing the playground 
to Salt Lake City for NBA ALL-STAR WEEKEND. A fully immersive hoops experience inspired by streetball 
culture across the country featuring the Pixel pick-up court at the center of the activation, surrounded by 
pop up experiences inspired by the various facets of hoops culture.






&#60;img width="3158" height="1784" width_o="3158" height_o="1784" data-src="https://freight.cargo.site/t/original/i/683b945a027c6e29e5867fc012def4104ec8f408813491d29452e83e7bb03633/Pick_up_2.png" data-mid="217835875" border="0"  src="https://freight.cargo.site/w/1000/i/683b945a027c6e29e5867fc012def4104ec8f408813491d29452e83e7bb03633/Pick_up_2.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1b2bd3cac4172bc5c0e8c58f1a14a9b9e957e7ba6ccba40fa79a97907ea96ae/Giannis-Smile-2.png" data-mid="217835879" border="0"  src="https://freight.cargo.site/w/1000/i/e1b2bd3cac4172bc5c0e8c58f1a14a9b9e957e7ba6ccba40fa79a97907ea96ae/Giannis-Smile-2.png" /&#62;
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&#60;img width="274" height="154" width_o="274" height_o="154" data-src="https://freight.cargo.site/t/original/i/cbe688c0bee7641114a4b9703acea64048c7bba0b029c1898425f1fe51553c98/bob_1_AdobeExpress.gif" data-mid="217835882" border="0"  src="https://freight.cargo.site/w/274/i/cbe688c0bee7641114a4b9703acea64048c7bba0b029c1898425f1fe51553c98/bob_1_AdobeExpress.gif" /&#62;
&#60;img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/dc059b5ecdf0c72cd0eabf514ca5f2c6934effc89865ee77dfb6b80f8735b43f/ezgif.com-optimize-1.gif" data-mid="217835883" border="0"  src="https://freight.cargo.site/w/1000/i/dc059b5ecdf0c72cd0eabf514ca5f2c6934effc89865ee77dfb6b80f8735b43f/ezgif.com-optimize-1.gif" /&#62;
&#60;img width="994" height="718" width_o="994" height_o="718" data-src="https://freight.cargo.site/t/original/i/29be0f17a6fd49275ffcc32955000f0a84d4bfd73b20d04321e9ea0d027a4a17/Screen-Shot-2023-06-24-at-11.06.14-PM.png" data-mid="217835983" border="0"  src="https://freight.cargo.site/w/994/i/29be0f17a6fd49275ffcc32955000f0a84d4bfd73b20d04321e9ea0d027a4a17/Screen-Shot-2023-06-24-at-11.06.14-PM.png" /&#62;
&#60;img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/2b062745f9d27cf06432cea68cc3e979bb10a3c77e2bb89a283ff76c559cba40/Hero_Logo_final.png" data-mid="217835942" border="0"  src="https://freight.cargo.site/w/1000/i/2b062745f9d27cf06432cea68cc3e979bb10a3c77e2bb89a283ff76c559cba40/Hero_Logo_final.png" /&#62;
&#60;img width="394" height="208" width_o="394" height_o="208" data-src="https://freight.cargo.site/t/original/i/8778e61159aadec6c3afba04822f56cb5569d22f328834ebaddd4936d76f7b6e/Screenshot-2024-09-10-at-11.13.14AM.png" data-mid="217836661" border="0"  src="https://freight.cargo.site/w/394/i/8778e61159aadec6c3afba04822f56cb5569d22f328834ebaddd4936d76f7b6e/Screenshot-2024-09-10-at-11.13.14AM.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d4773000b594fd22d286c73262fae2a3fd6c1b7dfe520369357bf392076ca09/Lesoons_logo-4.png" data-mid="217836545" border="0"  src="https://freight.cargo.site/w/1000/i/5d4773000b594fd22d286c73262fae2a3fd6c1b7dfe520369357bf392076ca09/Lesoons_logo-4.png" /&#62;
&#60;img width="592" height="752" width_o="592" height_o="752" data-src="https://freight.cargo.site/t/original/i/560b4db301aec000ff7ad510b9f34f2d175aabbce4e48abde936b4065851e9b9/fan-phone.png" data-mid="217837119" border="0"  src="https://freight.cargo.site/w/592/i/560b4db301aec000ff7ad510b9f34f2d175aabbce4e48abde936b4065851e9b9/fan-phone.png" /&#62;
&#60;img width="590" height="748" width_o="590" height_o="748" data-src="https://freight.cargo.site/t/original/i/54e293adfd305a7f5df11ae77779d0117b242e11d1db0d35ff0312eb6b7b9ed5/paperboy.png" data-mid="217837116" border="0"  src="https://freight.cargo.site/w/590/i/54e293adfd305a7f5df11ae77779d0117b242e11d1db0d35ff0312eb6b7b9ed5/paperboy.png" /&#62;
&#60;img width="590" height="748" width_o="590" height_o="748" data-src="https://freight.cargo.site/t/original/i/d86407507d5887a430a760e2365258e7039e061a20e45df75bf0654818606b74/paperbouuy.png" data-mid="217837136" border="0"  src="https://freight.cargo.site/w/590/i/d86407507d5887a430a760e2365258e7039e061a20e45df75bf0654818606b74/paperbouuy.png" /&#62;
&#60;img width="3072" height="4080" width_o="3072" height_o="4080" data-src="https://freight.cargo.site/t/original/i/3172474d8cbfb799a63a2381999e8c74bc76cc0a9349e617c95481818b919c64/Copy-of-PXL_20230217_004514089.PORTRAIT.jpg" data-mid="217837194" border="0"  src="https://freight.cargo.site/w/1000/i/3172474d8cbfb799a63a2381999e8c74bc76cc0a9349e617c95481818b919c64/Copy-of-PXL_20230217_004514089.PORTRAIT.jpg" /&#62;
&#60;img width="3072" height="4080" width_o="3072" height_o="4080" data-src="https://freight.cargo.site/t/original/i/9660298b1ab74302632153a0dca423bce18b94a43f84716a5827ef1bdfe4a98c/Copy-of-PXL_20230217_004433800.PORTRAIT.jpg" data-mid="217837198" border="0"  src="https://freight.cargo.site/w/1000/i/9660298b1ab74302632153a0dca423bce18b94a43f84716a5827ef1bdfe4a98c/Copy-of-PXL_20230217_004433800.PORTRAIT.jpg" /&#62;
&#60;img width="450" height="672" width_o="450" height_o="672" data-src="https://freight.cargo.site/t/original/i/6c3a9edd0fb136183df6ba9e7898736a2067c3eb2c194314887e19849abcead9/Screenshot-2024-09-10-at-11.31.17AM.png" data-mid="217837337" border="0"  src="https://freight.cargo.site/w/450/i/6c3a9edd0fb136183df6ba9e7898736a2067c3eb2c194314887e19849abcead9/Screenshot-2024-09-10-at-11.31.17AM.png" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/17ce33ac3554eaddd9140165503868850dfb17c8b07e20dda9f3493de3e4afec/Fpc3BP5agAE0dIr.jpg" data-mid="217837320" border="0"  src="https://freight.cargo.site/w/1000/i/17ce33ac3554eaddd9140165503868850dfb17c8b07e20dda9f3493de3e4afec/Fpc3BP5agAE0dIr.jpg" /&#62;
&#60;img width="450" height="568" width_o="450" height_o="568" data-src="https://freight.cargo.site/t/original/i/19a754fbffb366325519ad0f87227d7ee6475484db8452cb0f9d32feaffd085d/Screenshot-2024-09-10-at-11.32.38AM.png" data-mid="217837365" border="0"  src="https://freight.cargo.site/w/450/i/19a754fbffb366325519ad0f87227d7ee6475484db8452cb0f9d32feaffd085d/Screenshot-2024-09-10-at-11.32.38AM.png" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/64c6cffd269e89d079540b65d0e4979bb0107aa3a759f47701d2b17a3af865b4/Fpc3Bo8aYAEhKIl.jpg" data-mid="217837324" border="0"  src="https://freight.cargo.site/w/1000/i/64c6cffd269e89d079540b65d0e4979bb0107aa3a759f47701d2b17a3af865b4/Fpc3Bo8aYAEhKIl.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Google x HBCU</title>
				
		<link>https://michaeljamesdarienzo.com/Google-x-HBCU</link>

		<pubDate>Tue, 10 Sep 2024 23:10:50 +0000</pubDate>

		<dc:creator>MichaelJamesDarienzo</dc:creator>

		<guid isPermaLink="true">https://michaeljamesdarienzo.com/Google-x-HBCU</guid>

		<description>


	Google Pixel x HBCU Classic

	Art Direction
DOC 234—34/2











	

ECD: Adrian Flores
 ACD: Alberto ChappaSenior Art Director: Michael James Darienzo




	For The HBCU Classic at NBA All-Star Weekend 2022, we worked with photographer,&#38;nbsp;Shaniqwa Jarvis, to capture both team rosters using Pixel’s Real Tone technology.



&#60;img width="1500" height="1992" width_o="1500" height_o="1992" data-src="https://freight.cargo.site/t/original/i/1a4e8c075c66c8c38b58728a469ef1888c8dbc0faa8cfaedbbc09f8d5ed966b5/P901_SJA_PXL_20220205_210154398-2_FEB15.jpg" data-mid="217858028" border="0"  src="https://freight.cargo.site/w/1000/i/1a4e8c075c66c8c38b58728a469ef1888c8dbc0faa8cfaedbbc09f8d5ed966b5/P901_SJA_PXL_20220205_210154398-2_FEB15.jpg" /&#62;
&#60;img width="1500" height="1992" width_o="1500" height_o="1992" data-src="https://freight.cargo.site/t/original/i/1e9d3c9075d2e6d7d32e82a192c121ff0d97b54ebda1bea872aceb8e4d9ecc7f/p-84.jpg" data-mid="217858032" border="0"  src="https://freight.cargo.site/w/1000/i/1e9d3c9075d2e6d7d32e82a192c121ff0d97b54ebda1bea872aceb8e4d9ecc7f/p-84.jpg" /&#62;
&#60;img width="1500" height="1992" width_o="1500" height_o="1992" data-src="https://freight.cargo.site/t/original/i/9249b90dca55cb652020a009129c6d5569e4494579a27f7de2628ec7c7efb1dc/p-97.jpg" data-mid="217858029" border="0"  src="https://freight.cargo.site/w/1000/i/9249b90dca55cb652020a009129c6d5569e4494579a27f7de2628ec7c7efb1dc/p-97.jpg" /&#62;
&#60;img width="1390" height="1846" width_o="1390" height_o="1846" data-src="https://freight.cargo.site/t/original/i/e9d145595feaca2b280e09b3f4e29254bcad5dfe36e3670fc6918a21def9f7a6/PXL_20220205_211354755.jpg" data-mid="217858030" border="0"  src="https://freight.cargo.site/w/1000/i/e9d145595feaca2b280e09b3f4e29254bcad5dfe36e3670fc6918a21def9f7a6/PXL_20220205_211354755.jpg" /&#62;
&#60;img width="1390" height="1846" width_o="1390" height_o="1846" data-src="https://freight.cargo.site/t/original/i/9c43ff2f39c69758169bb0ae2c6aac8919c3ecc657b27cf9ffec39742a054f87/PXL_20220205_205440645.jpg" data-mid="217858033" border="0"  src="https://freight.cargo.site/w/1000/i/9c43ff2f39c69758169bb0ae2c6aac8919c3ecc657b27cf9ffec39742a054f87/PXL_20220205_205440645.jpg" /&#62;
&#60;img width="1500" height="1992" width_o="1500" height_o="1992" data-src="https://freight.cargo.site/t/original/i/788bbd3ffe56eff3b84b50391992d3b03f784344f61bfd3f0e47cbb0235678ca/p-79.jpg" data-mid="217858031" border="0"  src="https://freight.cargo.site/w/1000/i/788bbd3ffe56eff3b84b50391992d3b03f784344f61bfd3f0e47cbb0235678ca/p-79.jpg" /&#62;
&#60;img width="1920" height="1446" width_o="1920" height_o="1446" data-src="https://freight.cargo.site/t/original/i/738526c450a0b2fbd8af6077dfa5361575f06941cfba957fa968259cce817cca/p-67.jpg" data-mid="217858034" border="0"  src="https://freight.cargo.site/w/1000/i/738526c450a0b2fbd8af6077dfa5361575f06941cfba957fa968259cce817cca/p-67.jpg" /&#62;
&#60;img width="2500" height="1882" width_o="2500" height_o="1882" data-src="https://freight.cargo.site/t/original/i/402367f6067517b3419d49946b71010ca74a720fbd91a052c46766d9e922630a/P901_SJA_PXL_20220204_202032339_FEB15.jpg" data-mid="217858035" border="0"  src="https://freight.cargo.site/w/1000/i/402367f6067517b3419d49946b71010ca74a720fbd91a052c46766d9e922630a/P901_SJA_PXL_20220204_202032339_FEB15.jpg" /&#62;
&#60;img width="2500" height="1882" width_o="2500" height_o="1882" data-src="https://freight.cargo.site/t/original/i/247ed17c7540835b3c7014e13284825e2c85b83646e3ed8517711f9e82b78221/P901_SJA_PXL_20220204_204141116_FEB11-1.jpg" data-mid="217858055" border="0"  src="https://freight.cargo.site/w/1000/i/247ed17c7540835b3c7014e13284825e2c85b83646e3ed8517711f9e82b78221/P901_SJA_PXL_20220204_204141116_FEB11-1.jpg" /&#62;
&#60;img width="2452" height="1846" width_o="2452" height_o="1846" data-src="https://freight.cargo.site/t/original/i/87d93a1a1701feea94fd08479b12eb1fc1b85f854ca021f5644e3dd03edeeddd/PXL_20220205_212320935.jpg" data-mid="217858057" border="0"  src="https://freight.cargo.site/w/1000/i/87d93a1a1701feea94fd08479b12eb1fc1b85f854ca021f5644e3dd03edeeddd/PXL_20220205_212320935.jpg" /&#62;








</description>
		
	</item>
		
		
	<item>
		<title>WNBA WONDERS</title>
				
		<link>https://michaeljamesdarienzo.com/WNBA-WONDERS</link>

		<pubDate>Tue, 10 Sep 2024 22:39:41 +0000</pubDate>

		<dc:creator>MichaelJamesDarienzo</dc:creator>

		<guid isPermaLink="true">https://michaeljamesdarienzo.com/WNBA-WONDERS</guid>

		<description>


	WNBA x Google “Wonders Of The W”


	Art Direction x Design
DOC 234—34/2





	

CD: Justin Joo
 ACD: Mia LeeSenior Art Director: Michael James DarienzoProducer: Collin Bean, Tina ChengProdcution Agencey: Invisible North




	
For Google Pixel’s 2024 WNBA All-Star Weekend activation we brought magic to the desert. Inspired by Arizona’s landscape and the future of the game, we created “The Wonders of the W”, an&#38;nbsp;interactive experience that showed “the magic of the league” while giving fans the opportunity to touch, see and feel “the magic” of Google features through content capture, merch creation, and custom digital artwork.



&#60;img width="840" height="460" width_o="840" height_o="460" data-src="https://freight.cargo.site/t/original/i/f3a24cc31ef7dbcbe73dbc8a3916a70c59c993e8eb95d53a961109e308f41351/Screenshot-2024-09-07-at-4.32.34PM.png" data-mid="217857191" border="0"  src="https://freight.cargo.site/w/840/i/f3a24cc31ef7dbcbe73dbc8a3916a70c59c993e8eb95d53a961109e308f41351/Screenshot-2024-09-07-at-4.32.34PM.png" /&#62;
&#60;img width="810" height="444" width_o="810" height_o="444" data-src="https://freight.cargo.site/t/original/i/7a11580ee644e848167259ae42a60a76cbb1e1f902ab8acbde075414f9c3c61e/Screenshot-2024-09-07-at-4.30.22PM.png" data-mid="217857192" border="0"  src="https://freight.cargo.site/w/810/i/7a11580ee644e848167259ae42a60a76cbb1e1f902ab8acbde075414f9c3c61e/Screenshot-2024-09-07-at-4.30.22PM.png" /&#62;
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		<title>Footer</title>
				
		<link>https://michaeljamesdarienzo.com/Footer</link>

		<pubDate>Tue, 10 Sep 2024 04:23:56 +0000</pubDate>

		<dc:creator>MichaelJamesDarienzo</dc:creator>

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		<description>

INDEX &#38;nbsp;NEXT︎︎︎</description>
		
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