NIKE : Nike x Lebron x EYBL Scholastic
Chosen Champions
Agency: The Robot Co
EP: Collin Bean
CD: Justin Joo
Design Team: Mia Lee, Michael James Darienzo
EP: Collin Bean
CD: Justin Joo
Design Team: Mia Lee, Michael James Darienzo
Nike set out to reimagine LeBron James' annual Chosen 1's Invitational as a defining moment for the next generation of basketball talent. Inspired by Las Vegas as the stage where future stars are discovered, we developed the event's art direction, visual identity, and environmental design system to create an elevated, high-energy experience. Through immersive branding and campus-wide graphics, we helped establish Chosen 1's as a must-attend tournament while creating a memorable experience for athletes, coaches, and fans.
We transformed The Dolby Live Arena for our 3 day all-in Invitiational.
HIGH-PRESSURE HIGHLIGHT REELS
Every player was given pro treatment with their very own highlight reels
that would play throughout the live broadcast of each match-up.
NIKE : Nike x Lebron
The Art Of Training
Agency: The Robot Co
EP: Collin Bean
ECD: Matt Comer
CD: Justin Joo
Design Team: Mia Lee, Michael James Darienzo
EP: Collin Bean
ECD: Matt Comer
CD: Justin Joo
Design Team: Mia Lee, Michael James Darienzo
The Art of Training—an immersive experience celebrating the launch of the of Lebron’s TR1 training shoe and Beats Pill during Art basel. Our team developed the art direction and environmental design, transforming LeBron's training philosophy into day and night dynamic brand experience that blended sport, art, music, and community. From HOXXOH's custom exterior mural to immersive LED installations and spatial graphics throughout the space, every design element worked together to create a bold and memorable experience in Miami's Wynwood Arts District.
