NBA X GOOGLE “THE PICK UP”
Art Direction x Design
VP of Creative: Adrian Flores
ACD: Alberto Chapa
ACD Copy: James Henderson
Senior AD: Michael Darienzo
AD: Asia Irvin
Production: Anyonous Content
Director: Daps
Edit: Work Editorial
Editor: Biff Butler
ACD: Alberto Chapa
ACD Copy: James Henderson
Senior AD: Michael Darienzo
AD: Asia Irvin
Production: Anyonous Content
Director: Daps
Edit: Work Editorial
Editor: Biff Butler
A humble neighborhood shoot around becomes the greatest pick up game of all time thanks to the star-studded Team Pixel we brought together. It's a love letter to basketball at its purest form, written with respect for the NBA's greatest moments.
To launch the campaign we delivered a season long flood of TVCs, experiential, content and influencer engagement efforts. Working off the insight that 99% of NBA fans never make it to an actual NBA game, we landed on the strategy of “Pixel is the plug to the game you love” and then built the whole campaign around creating access to Team Pixel, our roster of NBA & WNBA players, commentators and creators.
We extended our Anthem spot by bringing the playground
to Salt Lake City for NBA ALL-STAR WEEKEND. A fully immersive hoops experience inspired by streetball
culture across the country featuring the Pixel pick-up court at the center of the activation, surrounded by
pop up experiences inspired by the various facets of hoops culture.
To launch the campaign we delivered a season long flood of TVCs, experiential, content and influencer engagement efforts. Working off the insight that 99% of NBA fans never make it to an actual NBA game, we landed on the strategy of “Pixel is the plug to the game you love” and then built the whole campaign around creating access to Team Pixel, our roster of NBA & WNBA players, commentators and creators.
We extended our Anthem spot by bringing the playground
to Salt Lake City for NBA ALL-STAR WEEKEND. A fully immersive hoops experience inspired by streetball
culture across the country featuring the Pixel pick-up court at the center of the activation, surrounded by
pop up experiences inspired by the various facets of hoops culture.
